The Business Behind The Barre: Natalie Dunn

The Business Behind The Barre: Natalie Dunn

The Business Behind The Barre: Natalie Dunn


(Q) Tell me about your journey as a female business owner? How did you get to where you are today, and did anyone help you?
(A) I will start by sharing my personal Pure Barre journey: I started taking Pure Barre in May of 2013, and my first class was in Denver. I am a distance runner, and I started taking Pure Barre classes for my cross training. Once I took a few classes, I was hooked, and it became my passion. I was a client for about four years, and then realized I wanted to turn my passion into my career. I had been at the same company for over 17 years, so this was a huge leap of faith for me, especially never having run a small business before. However, I knew without a doubt that having a Pure Barre studio was exactly what I wanted to do moving forward. I explored different opportunities and found that my current studio, which had been open for four years, was for sale. I was a client at the Flower Mound studio for a few years, and the timing was perfect. I have had so much support from family, friends, clients, and the community, and I am so incredibly grateful. I  could not do this without them!

(Q) How important is it for female business owners to lift each other up? What role, if any, do you currently play in that?
(A) I feel it is critical for female business owners to lift each other up and support each other in their endeavors. We are all seeking to follow and pursue our dreams, and it is impossible to do without the support of others. Very rarely do we get to find what truly sets our souls on fire, and when we find that passion, and can turn that into a career, it’s a blessing. It’s also an incredible amount of work. Small business ownership is a seven day a week job, so when we have the opportunity to support another woman and her passion it makes us a stronger community. I have been in leadership for over a decade, and my team and I are always looking for ways to elevate ourselves and our studio to be the best stewards for our clients. One of my core beliefs is that individual success drives team success, and I strive to lead by example every single day.

(Q) Were you ever afraid of failing? If so, why? If not, why not?
(A) Every single day. However, failure is not an option. My focus is 100 percent on my clients and staff and their needs. Change is constant, and you have to embrace it in order to be successful. There are a lot of competitors in the fitness industry that offer great things, so embracing that, creating partnerships, and listening to all feedback is essential. Pure Barre can truly benefit everyone, regardless of their fitness routine, and I strive daily to create a welcome, empowering culture in our studio.

(Q) What is the biggest lesson you have learned over the past year?
(A) To take it one day at a time. Things change constantly, and you have to embrace the change and adjust accordingly. For someone that is very process oriented and a huge planner, taking a step back and changing my mindset was key. Business owners face different challenges and obstacles every single day and very rarely does my week go exactly as planned, and that’s OK! Learn from your mistakes, as you cannot be successful without them.

(Q) How do you achieve work-life balance?
(A) Honestly, I’m still a work in progress when it comes to work-life balance! I LOVE what I do, so I spend time in the studio almost every day. I feel so incredibly blessed that I am able to do what I love and spend time with an absolutely incredible group of women. These women are my family, and I look forward to seeing them every single day. We celebrate together, grow together, and empower and encourage each other. Pure Barre Flower Mound is not my studio, it is OUR studio, and I could not do any of this without my amazing teachers, Barretenders, and clients. It is so important to incorporate self-care into your daily routine, and Pure Barre is an essential part of that!

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