Repurpose Old Posts

Repurpose Old Posts

by Steve Gamel
Edit This

When I had my Edit This® website rebuilt from scratch a few months ago, the biggest concern I had was making sure I didn’t lose all my blog content.

I had roughly 60 individual blog posts covering all sorts of topics related to writing and editing – and there were more on the way. That’s a ton of valuable online real estate that I worked hard on. Naturally, I wanted every bit of it saved.

I had a smart web designer in my corner and it all worked out fine, but all that stressing got me thinking about the importance of repurposing old blogs and how some people miss the boat on breathing new life into their content. Your older blogs can be repurposed – much like a fresh coat of paint and elbow grease can transform your old dresser into a bookshelf – to provide more value to your faithful readers while reaching a potentially larger audience and building your brand.

Here are 6 ways I have repurposed blog content for my business:

Link to old blogs in new posts

I work in at least one or two links to previous blogs I’ve written every time I write a new blog – especially if those blogs add to the current blog’s topic. For example, a month ago I wrote a post telling readers that Edit This is the perfect choice to help write or edit their next blog. In it, I included a link to a blog on 7 reasons why I love to blog. This provides depth to every post.

Write follow-up blogs on a previous topic
You can write follow-up posts that are related to an older and perhaps more detailed post. In some cases, you can have five or six related posts branching off from the main one.

Repost older blogs on social media
This is also incredibly easy and something I need to do more of moving forward.
On the day after Thanksgiving, I did repost a blog from 2016 on pluralizing last names. It was fun seeing it gain new traction on Facebook.

Repurpose blogs with updated content
Instead of linking back to an old post or reposting the original content to social media, take the idea of the original blog and freshen it up with new and updated material. This is especially true for blogs that are five or six years old. Maybe concepts that were popular back then are now outdated. Refresh your content and add new elements.

Create a presentation
In February, I was asked to use an older blog as the topic for a speaking engagement. Not only was the topic something I was incredibly passionate about, but the content was done. All I had to do was create a slideshow. I did something similar for a radio interview, and I’ve been asked to do the same presentation two more times.

Email your older blog content to clients
There have been plenty of instances where I’ll be sitting down with a client and a particular topic comes up that I know I’ve covered in a prior blog. If the client expresses interest, I offer to email them a link to the blog post so they can refer back to it later.

My challenge to you is to incorporate at least one of these blog tips into your routine – whether you have 600 blogs, 60, or 10. And if you need help with the writing and editing of your blog posts, give Edit This a call. You won’t be disappointed.

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