Help Your Business Stand Out, Share Your Story

Help Your Business Stand Out, Share Your Story

by Steve Gamel
Edit This


These Ask the Expert columns are great. They give small-business owners such as myself an opportunity to have some fun and share knowledge about our craft and how it relates to the reader. I don’t ever miss a chance to take part, and you shouldn’t either.

That’s the focus of my column this week, guys and gals. I don’t have any pearls of wisdom to share other than to say if you’re a business owner who is not taking the time to share your story, your knowledge, what makes your company tick, and why you are different than anyone else in your industry, you are doing yourself a massive disservice in the relationship-building department.

Building relationships with your clientele, new or existing, is the name of the game these days, right? And doing so with the written word can be a powerful statement if you do it right. Potential customers don’t want to read about your products and services – I mean, they do … but they can go to your website to find that out. In the meantime, people would rather feel like they know you and can learn a thing or two just by being around you or reading your stuff.

As a local writer and editor, I’m blessed each week to be able to tell the authentic stories of hundreds of small-business owners throughout Denton County and beyond, whether that be working with them through my company, Edit This®, or writing about them in the pages of this magazine.

For example: I recently did a cover story on Jim Bridges, a local State Farm agent in the Lantana area. Everyone knows Jim is great at his job, but did you know he’s named after his grandfather, who used to own a sporting goods store and is a big reason Jim went into business for himself?

Did you also know Jim is big on supporting his community and fellow man and once drove a truckload of supplies down to Houston to help the victims of Hurricane Harvey?

There are countless stories where that came from, like the time I had the pleasure of writing about the father-son combo of Dr. James and David Dyer at Argyle Orthodontics, and the history behind one of the few family-owned and operated dealerships around in Bill Utter Ford. There was also the opportunity I had to share “the why” behind The Reading Ranch® Tutorial Center in Castle Hills, whose owner and founder Kim Southwell grew up on a farm and battled through her own early literacy issues. Today, she ensures our children are reading well – and having fun, too.

Whether it’s sharing a simple story or teaching a few things you’ve learned throughout the years, more business owners should put themselves out there. Thank you to those who already have – I can’t wait to read more as we inch closer to the end of 2018.

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