Before You Hire a Writer for Your Business

Before You Hire a Writer for Your Business

by Steve Gamel
Edit This

There are plenty of reasons why you as a small-business owner should outsource work to a quality writer. Maybe it’s that blog you’ve been meaning to get to but never can, or you have an outdated website and need fresh content to engage better with customers. We all have stuff to do, and it’d be nice to have someone you can trust to take a few things off your plate, right?

The good news is that writers are literally around every corner if you look hard enough. But how do you know who the best writer for your business is?

Before you hire a writer for your business, ask yourself these seven questions:

1. Was there a connection?
Connecting with a writer is a big deal, whether it’s a one-time project or a long-term relationship. Look for chemistry, their passion for their work, and the back-and-forth sharing of ideas. Did you feel comfortable? That’s where you start.

2. How badly did they want to understand my business?
You want a writer who wants to know what matters most to you, and what you need to have written. It’s also big if the writer makes suggestions for content you haven’t considered yet. Writers who understand that can capture the culture of your business in whatever they write.

3. What does their portfolio look like?
A portfolio that includes a variety of projects (blogs, website content, press releases, etc.) for different industries gives you peace of mind knowing you have one writer who can do it all.

4. Are they local?
Working with a local writer means they’re easily accessible and probably know or have worked with your key business partners. If everyone else likes them, maybe you found your writer.

5. Did I have trouble reaching them?
If you jump through hoops to make contact with a potential writer, then that’s a red flag for your future working relationship. A writer dedicated to building trusting relationships will be easy to find.

6. What’s my budget?
Know how much you can spend and what that writer’s fees are. It may trim your list of finalists if one or two of them are simply too expensive.

7. Do I have time to do it all myself?
Business owners have a lot to keep track of. If you are struggling to keep up in areas like your communication strategy, then it’s probably time to outsource.

Give Edit This® a call today!!! With more than 20 years of award-winning industry experience, Edit This can handle all your writing and editing needs. We are local, affordable, and our passion for what we do shows in the quality of our work.

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